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Mapping Farmers Digital Compentencies Using The Agrowing Digital Platforms
Ahsin Daroini, Sumarji, Adisty Riska Hardianti

Program Pascasarjana Universitas Islam Kadiri, Indonesia


Abstract

Technological developments provide convenience in carrying out daily activities including agriculture. One of the agricultural breakthroughs is the use of digital platforms as promotional and marketing media in digital competence. Using the Indonesian digital literacy framework, this study aims to map farmers^ digital competencies in utilizing the Agrowing digital platform. This research was designed with a constructivist paradigm and the case study method can be mapped about the process of use by farmers, as well as the competencies needed in developing the application. The results of the study show that there are two groups of competencies needed: [1] agricultural skills which include leadership, mastering commodities and basic knowledge of agribusiness- [2] use of mobile phone applications which include the ability to download and install applications, fill in personal data correctly and in selecting and using application features.

Keywords: Competence, Farmers, Digital Marketing

Topic: Economics

Plain Format | Corresponding Author (Adisty Riska Hardianti)

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