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Abstract
ABS-20
Mapping Farmers Digital Compentencies Using The Agrowing Digital Platforms
Ahsin Daroini, Sumarji, Adisty Riska Hardianti
Corresponding Author: Adisty Riska Hardianti


Question from Mr. William Ferdi Famgeorgy
2022.12.21 13:22:22

What was your reason for choosing the topic?

Reply from Ms. Adisty Riska Hardianti
2022.12.21 13:55:09

Because in fact, farmers have started to take advantage of
advances in information technology by using smart
phone devices. Farmers often use gadgets to communicate
and seek information related to agriculture. Starting
from cultivation activities, fertilization, harvesting, to marketing
a commodity. Based on the above trend, it is
interesting to conduct a study on competence. Especially at
this time, the existence of information technology
has become a necessity for the community. Therefore, the
author will map what the competencies of farmers
using the Agrowing platform are for promotion and marketing.
By knowing this, an application platform can be
developed according to the needs of farmers and a branding
strategy can be designed for managers of similar
applications that target farmers as their target users.

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