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Abstract ABS-428

THE INFLUENCE OF PRODUCT PACKAGING / PACKAGING DESIGN, HEALTH CONSCIOUSNESS AND ADVERTISING, ON PURCHASE DECISIONS THROUGH ATTITUDE AND INTENTION ON YOU C-1000 CONSUMERS Muhammad Nawawi1, Amiril Azizah2, Annisa Rasyidin3, Hanifah Ekawati4 Corresponding Author: amiril azizah

Question from Mr. Andri Kurniawan 2022.12.21 12:56:09 Dear, DR. Amiril, i genuinely think that your presentation and research are very interesting. in this opportunity, i would like to ask one question for you regarding your research: out of so many products in the market we have today, what makes you interested in using You C-1000 product as an object of your research? do you happen to have a personal experience with the product or are there any other explanations? Thank you for your response Best of luck, ma^am. Andri Kurniawan & Suparno

Reply from Dr. amiril azizah 2022.12.21 14:19:31 Thank you for your Question, During the pandemic Covid 19 , The sales of product YOU C-1000 increasing , due to the consumers more aware with the health . Some people trust that product could help protect health .

Reply from Mr. Andri Kurniawan 2022.12.21 15:03:14 We totally agree with your answer, Dr. Amiril. We do remember during the pandemic everybody was trying their best to improve their immunity in any way they see fit. One of them was to consume lots of vitamin C. And we believe you must have heard of people did panic buying on a certain brand of canned milk.

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