THE INFLUENCE OF PRODUCT PACKAGING / PACKAGING DESIGN, HEALTH CONSCIOUSNESS AND ADVERTISING, ON PURCHASE DECISIONS THROUGH ATTITUDE AND INTENTION ON YOU C-1000 CONSUMERS Muhammad Nawawi1, Amiril Azizah2, Annisa Rasyidin3, Hanifah Ekawati4
polnes
Abstract
The purpose of this study is to investigate the influence of product packaging / packaging design, health consciousness and advertising, on purchase decisions through attitude and intention on consumers of you c-1000 product. Data are collected using research tools (questionnaires) with 132 samples using accidental sampling and have been tested for validity and reliability. From the test results, all research question instruments were declared valid (coefficient value > 0.30) and declared reliable (alpa value > 0.60). The results of the study after conducting statistical tests with the SEM-AMOS version 5.0. The results shown that product packaging / packaging design, health consciousness, advertising had a significant effect on attitudes on You C-1000 consumers.Moreover, product packaging / packaging design has an insignificant effect on the intention of You C-1000 consumers. Health consciousness, advertising has a significant effect on intention on You C-1000, attitude has an insignificant effect on intention on You C-1000 consumers ., product packaging / packaging design has an insignificant effect on purchase decisions on You C-1000 consumers ., health consciousness has an insignificant effect on purchase decisions on You C-1000 consumers , advertising has an insignificant effect on purchase decisions on consumers You C-1000 ., attitude has an insignificant effect on purchase decision on You C-1000 consumers ., intention has a significant effect on purchase decision on You C-1000 consumers .
