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Abstract
ABS-88
Photography as a Branding process on MSME products
Imam Budi Sumarna (a*), Ira Wirasari (b), Dandi Yunidar (c)
Corresponding Author: Imam Budi S


Question from Ms. Nyoman Lia Susanthi
2022.12.21 13:42:23

Very interesting research. Is the branding photo also influenced by audience
segmentation? if so, is the audience^s position in the top priority? Please explain.
Thank you

Reply from Mr. Imam Budi S
2022.12.21 14:08:49

Thank you, Yes the photo determines the segment of the audience, the
attractiveness of the photo can provide Attention value for the audience, how to
determine the audience in the photo that will be made into branding. Photos are a
medium in the most important branding process of how we create the identity of the
product to be conveyed, from this identity the market segmentation will be formed
as I explained in the presentation Identity consists of: shape, color, function and
value of a product as an object.
Thank you

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