Good Morning Mrs. Hardianti, very good research obout digital. What is research
metodology in this reseach? Why do you not suse theory to explain your research?
Thank you
Replies:
Mrs Adisty Riska Hardianti, I am very happy that you have informed me about the
technology-based conference. I think this conference is the best among the ones I
have attended so I would like to thank you.
Regarding your seminar and material, I would like to ask what farmers and which
areas can use digital in your material. Thank you
Replies:
The goals of digital platform aren^t too different with the
marketing in general that are earn profits and retain customers.
The difference is the process multi-channel buying and
customer life cycle and using digital technology, and develop a
planned approach to increase customer awareness
Because in fact, farmers have started to take advantage of
advances in information technology by using smart
phone devices. Farmers often use gadgets to communicate
and seek information related to agriculture. Starting
from cultivation activities, fertilization, harvesting, to marketing
a commodity. Based on the above trend, it is Interesting to
conduct a study on competence. Especially at this time, the
existence of information technology Has become a necessity
for the community. Therefore, the author will map what the
competencies of farmers Using the Agrowing platform are for
promotion and marketing. By knowing this, an application
platform can be Developed according to the needs of farmers
and a branding strategy can be designed for managers of
similar applications that target farmers as their target users.
Replies:
Yes, digital platforms can be used anywhere, not only in the
agricultural sector. An example of a digital psychology platform
is Riliv. This is a modern youth-based digital physicology
platform.
Because in fact, farmers have started to take advantage of
advances in information technology by using smart
phone devices. Farmers often use gadgets to communicate
and seek information related to agriculture. Starting
from cultivation activities, fertilization, harvesting, to marketing
a commodity. Based on the above trend, it is
interesting to conduct a study on competence. Especially at
this time, the existence of information technology
has become a necessity for the community. Therefore, the
author will map what the competencies of farmers
using the Agrowing platform are for promotion and marketing.
By knowing this, an application platform can be
developed according to the needs of farmers and a branding
strategy can be designed for managers of similar
applications that target farmers as their target users.
