Interesting research, inaddition to the application of increasing branding and sales
by using photo works to MSME actors in Bandung, were they educated about the
stages of good photo work in increasing branding?
Replies:
Thank you,
yes, with the stages that have been conveyed, of course they already know but do
not realize it, so it is necessary to create a method to educate and make MSMEs
aware.
so in addition to implementing increased branding and sales using photo works,
MSME actors have been given educational stages, so in this study a method was
devised to make them aware. thanks for the response.
An interesting topic, how a photo can be a media branding. Do we have to set certain
things beforehand in a photo in terms of this branding or just make a natural photo?
Thank you for your question,
Yes, photos will still be a branding medium, especially nowadays with advances in
technology, photos are very important, especially for MSMEs and industries, by
utilizing social media to increase market segemntation and sales, all social media
and market places require attractive photos, so in this study how to create
interesting photos so that the branding process can create Cognitive value in the
audiance.
Natural photos can be used but definitely have disadvantages and are not even
consistent with the product,
the stages that must be done include
1, Object, is a product of goods or services that will be marketed to give
confidence to the audiance.
2. Identity, conveying the function, shape, color and benefits of the product so
that there is such a thing as Imagination, towards visuals that will provide
interesting photos.
3. Technique, from imagination, it is necessary to use photo techniques using
either a smartphone or a professional camera so that the existing imagination
can be created through photo work.
4. Action: do a photo process and editing according to the needs of promotion
5. Share, distribute photos using the media that has been determined and
provide captions that are in accordance with the photo media itself.
I would like to know your opinion about trends^ role in creating a photo product.
How important is it for brand value and consumer awareness of the product?
Replies:
Thanks for the question, the current trend with technological advances, especially
with the existence of social media, photos are a very important consumption in
branding, in creating an attractive brand, photos as a visual medium that can
provide Cognitive value to the audiance, so how to be consistent in branding
because photos are a visual medium that can increase awareness.
Very interesting research. Is the branding photo also influenced by audience
segmentation? if so, is the audience^s position in the top priority? Please explain.
Thank you
Replies:
Thank you, Yes the photo determines the segment of the audience, the
attractiveness of the photo can provide Attention value for the audience, how to
determine the audience in the photo that will be made into branding. Photos are a
medium in the most important branding process of how we create the identity of the
product to be conveyed, from this identity the market segmentation will be formed
as I explained in the presentation Identity consists of: shape, color, function and
value of a product as an object.
Thank you
