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Abstract ABS-177

The Potential for Tourism Development Based on Natural Wealth with a Digital Marketing Approach Qoniah Nur Wijayani, Yuliana Rakhmawati Corresponding Author: Qoniah Nur Wijayani

Question & Answer to the Presentation

Question from Ms. Lintang Muliawanti 2022.12.21 14:43:51 are there any development constrains with digital marketing in tourism, especially on the legend beach in madura? Replies: Reply from Ms. Qoniah Nur Wijayani 2022.12.22 01:20:56 Hello Ms Lintang, Thank you for the question. The legend beach has done quite well in digital marketing that has been done. However, it has not fully maximized on several social media accounts that are in great demand by the public. The Legend Beach is still focused on Instagram digital marketing. for digital marketing on Tiktok and Youtube have not been maximized. So that it needs improvement in the future to be able to penetrate several other social media which are also widely used by most people Thnks

Question from Mr. Muhammad Ariq Rafi 2022.12.21 14:36:25 What makes Legend Beach more interesting than other beaches, so your research considered taking Legend Beach as the main discussion Replies: Reply from Ms. Qoniah Nur Wijayani 2022.12.22 01:14:16 Hello Mr Muhammadh, Thank you for the question. I chose the legend beach to be the subject of my research because this beach has just been established for exactly one year but has made good use of digital technology by reading the opportunities that exist, namely utilizing a digital marketing approach on social media in its marketing communication strategy

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