Conceptual Model of Growth Stage in VUCA World Nia Kurniati Bachtiar1- Faqiatul Mariya Waharini2*- Nur Laila Yuliani3
Universitas Muhammadiyah Magelang
Abstract
This paper aims to develop a transformative Growth Stage Model (GSM) that adapt to modern approaches such as resilience, business model innovation, technology maximation and accounting literacy. The mixed-method approach was adopted for the study. Qualitative approach with thematic method using in-depth interview, FGD and Expert judgment were employed to 7 case studies. Following to that, quantitative approach with purposive sampling to 310 respondents aims to test the corelation between variables. The study developed a new Growth Stage Model (GSM) that can be used to achieve business sustainability in the VUCA era with additional variables from resilience, character, growth and technology to complete the model
Keywords: Growth Stage Model- Business Sustainability- VUCA- SMEs
