The Younger Generation^s Views on Virtual Reality as a Promotional Media for Tourism in the Maimun Area Rezha Destiadi (1), Winny Gunarti Widya Wardani (2), Syahid (3), Rina Wahyu Winarni (4)
(1) Computer Engineering and Informatics Department, Multimedia Graphics Engineering Technology, Politeknik Negeri Medan, Sumatera Utara, Indonesia,
(2,3,4) Visual Communication Design Department, Universitas Indraprasta PGRI, Jakarta, Indonesia234
Abstract
Maimun area, Medan city, North Sumatra, is a cultural heritage that has the potential to increase national economic growth, especially through the development of global-scale tourism. The availability of visual technology-based tourism promotional media is also greatly needed. A survey method with a quantitative approach was used as preliminary research. This study aims to determine the views of the younger generation on the potential advantages and disadvantages of Virtual Reality as a tourism promotional media for the Maimun area. The younger generation is considered to play an important role in continuing the nation^s cultural heritage. The results of the study indicate the potential for interest and desire to visit, as well as the potential for content and substance that do not meet expectations. This study is expected to be a reference for continuing the creation of a Virtual Reality model that suits the needs of global tourists.
