The Development of Web-Based Literary Communication Media for Preserving North Sumatran Local Wisdom: An Ethnoecological Approach in Broadcasting Education Ayu Nadira Wulandari, Hera Chairunisa, Tomi Arianto, Nurul Azizah, Lasenna Siallagan
Universitas Negeri Medan
Abstract
ABSTRACT
This study focused on integrating ethno ecological values into a literary web platform to enhance the competence of broadcasting students, emphasizing the rich traditions and cultures of North Sumatra. The region^s diverse cultural and ecological heritage, reflected in local wisdom, rituals, and environmental practices, serves as essential material for developing students^ ability to create culturally media content. In the era of globalization, the urgency of this research lies in preserving indigenous knowledge while equipping broadcasting students with the skills to produce content that reflects local identity and environmental awareness. By incorporating ethno ecological themes, the web platform aims to foster a deeper understanding of the interconnectedness between culture and nature, providing students with a unique perspective that enhances their narrative and technical capabilities. The research adopts the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model, and has currently reached the evaluation stage, focusing on validating and assessing the feasibility of the web platform. Evaluations were conducted by telematics and information system experts, covering three categories: Content, Writing Style, and Information Accuracy. The Content category received 3 very good scores, 2 good scores, and 1 sufficient score from 6 indicators. The Writing Style category obtained 2 sufficient scores out of 10 indicators, indicating areas needing improvement. For Information Accuracy, 4 very good scores, 4 good scores, and 2 sufficient scores were recorded from 10 indicators. Overall, the findings confirm that the literary web is valid and feasible for educational use, while highlighting the need for continuous refinement to optimize content quality and user engagement.
Keywords: Ethnoecology- North Sumatra Culture- Broadcasting Education- Literary Web Platform.
Topic: Social Science, Linguistics, Foreign Language and Humanities
