Social Media Marketing Strategies for Increasing MSME Business Visibility Sri Rezeki (a*), Haryani Pratiwi Sitompul (b), Adi Widarma (c)
a) Entrepreneurship Study Program, Faculty of Economics, Universitas Negeri Medan, Medan 20221, Indonesia
*srirezekieko[at]unimed.ac.id
b) Accounting Education Study Program, Faculty of Economics, Universitas Negeri Medan, Medan 20221, Indonesia
c) Universitas Negeri Medan, Medan 20221, Indonesia
Abstract
This study aims to analyze effective social media marketing strategies for increasing the visibility of Micro, Small, and Medium Enterprises (MSMEs). With the rapid development of information technology, social media has become a key platform for MSMEs to reach consumers. This study will explore various social media platforms, such as Instagram, Facebook, and TikTok, and how each can be leveraged to build brands and increase customer engagement. Using both qualitative and quantitative approaches, this study will collect data from MSMEs that have implemented digital marketing strategies. The analysis will include measuring content effectiveness, posting frequency, and audience engagement. The results are expected to provide insights into best practices in social media marketing as well as recommendations for MSMEs to increase their visibility and competitiveness in the market.
Keywords: Marketing Strategy- Social Media- MSMEs- Customer Interaction- Digital Content
Topic: Management and Educational Technology Innovation
