PRODUCT INNOVATION DEVELOPMENT STUDENT ENTREPRENEURSHIP AS AN EFFORT TO IMPROVE SMES IN PALU CITY Daniel Theodore Calvin, Istiqamah, Veransia Dhitasiri Atthacariya
S1 Management Study Program, Department of Management, Faculty of Economics and Business, Tadulako University
Abstract
Student business product innovation is the main force in shaping the ability to develop entrepreneurial interests. Product innovation, which includes changes in design, function, and marketing, is considered essential to increase product competitiveness in improving SMES. Ideas for starting a business or business begin with observing the environment. Usually new ideas arise as a result of the process of a person^s interaction with the environment. Therefore the choice of environment and business form must be carefully observed. This research aims to find out how the development of product innovations carried out by entrepreneurial students is an effort to improve SMES in Palu City. In writing this article, the research method used is qualitative research. The results of the study show that business entrepreneurship students play an important role in carrying out product innovation in a sustainable and significant manner so that they can contribute to the improvement of SMES in Palu City. It can be concluded that entrepreneurial students must be observant in developing product innovations and handling various problems and opportunities that arise in the environment.
Keywords: product innovation, SME improvement, entrepreneurship
