RESOURCE-BASED PERSPECTIVE (RBV) ANALYSIS OF COMPANY COMPETITIVE ADVANTAGE Febyola Fraselya, Andi Indriani Ibrahim, Raudatul Jannah, Siti Nurhaliza
University of Tadulako
Abstract
This study examines the role of a Resource-Based View (RBV) in achieving a company^s competitive advantage through a literature review study. Using a literature research method, this article analyzes how the utilization of a company^s internal resources can create a sustainable competitive advantage. The results of the study indicate that competitive advantage can be achieved through three main strategies: (1) building a high-quality work team, (2) optimizing human resource competencies, and (3) providing continuous training to employees. This study also identifies that sustainable competitive advantage can be achieved by implementing the Triple Competence concept. Bottom Line (TBL) which includes aspects of Profit, Planet (environment), and People (human). Resources that are valuable, rare, difficult to imitate, and contribute to organizational effectiveness are key to maintaining competitive advantage. This study concludes that the RBV approach that focuses on developing internal resources, especially effective human resource management, is a crucial strategy in achieving and maintaining a company^s competitive advantage in an era of increasingly tight business competition.
