The Impact of Monetary Policy on the Financial Performance of Manufacturing Companies: A Case Study of PT Unilever Indonesia Savira Yunita, Patrialis akbar, Jake raywilliam kelo
tadulako university
Abstract
Monetary policy is an important instrument used by central banks to control the money supply and interest rates in the economy. This study aims to analyze the effect of monetary policy, represented by inflation and interest rates, on the financial performance of PT Unilever Indonesia, focusing on profit margin as the dependent variable. Using quantitative methods and multiple regression analysis, the data used includes PT Unilever^s financial statements for the period 2019-2023 as well as macroeconomic data from Bank Indonesia. The results of the analysis show that inflation has a significant negative effect on profit margin, reflecting that an increase in inflation can reduce consumer purchasing power. In addition, interest rates also show a negative influence on profit margin, indicating that an increase in interest rates increases the cost of borrowing, which results in a decrease in the company^s profitability. These findings provide important insights for company management in formulating strategies to cope with changing economic conditions influenced by monetary policy.
