PRICE AND LOCATION CAN INFLUENCE BUYING INTEREST AT THE PEOPLE^S MARKET Susanti M. Laoge1,* , Rosida P Adam2 , Lindanur Sipatu2 , Fatlina2
1 Students of PSDKU Management Study Program, Tadulako Tojo University Una-Una
2 Lecturers of the Department of Management , Faculty of Economics and Business , Tadulako University
Abstract
Buying interest is influenced by various factors, including price and location. The purpose of the research is to find out and analyze the influence of price and location on buying interest in the Sansarino People^s Market. This type of research is quantitative, focusing on finding out the causal relationship with a cross sectional approach. The study population was all visitors to the Sansarino market, with a sample size of 60 respondents, using the Accidental Sampling technique. Data collection uses questionnaires that have been tested for validity and reliability and analyzed using Multiple Linear Regression. The results of the study obtained that the average price variable was 3.44, the average location variable was 3.42 Partially, the price had a significant effect on buying interest while the location did not have a significant effect on buying interest. Simultaneously, price and location have a positive and significant effect on buying interest. The R square value of 34.4% indicates that buying interest can be influenced by the price by 34.4%. An effort to increase consumer buying interest is to set prices according to the quality of goods and services, so that consumers feel interested in shopping in the Sansarino community^s market.
