Product Development to Increase the Income of MSMEs in Palu City Siti Nur Anggraini1, Moh. Aldi2, Novia Ihdina 3, Sri Wanti 4
Management Study Program, Faculty of Economics and Business, Tadulako University
Abstract
ABSTRACT
Product development strategy is an important step for companies to remain competitive in a dynamic market. With innovations that aim to increase consumer or customer satisfaction, this can be a step ahead of similar types of businesses. As is the case with the MSMEs Radja Penyet Mr. Fais in Tondo Village, Palu City, where its products are among the current leaders that are able to increase revenue, because MSMEs Radja Penyet Mr. Fais always develops its products regularly. The purpose of this study was to determine the strategy of expanding market reach, product development strategies, and the impact of development strategies on MSMEs Radja Penyet Mr. Fais. In preparing the article, the author uses a qualitative descriptive research method which is a problem-solving procedure by describing the situation based on the facts that appear as they are. The data collection techniques used are interviews, observations, recordings, and documentation. The results of this study indicate that Product Development to Increase Revenue that
has been implemented by the Mr. Fais Radja Penyet Business is optimal, this can be seen from the services provided and the supporting facilities and infrastructure in the restaurant are appropriate and satisfactory. After conducting research, it is known that the Mr. Fais Radja Penyet business has increased both production and income. Therefore, product development strategies are applied to increase revenue through product development.
Keywords: Business Strategy, Product Diversification, Increase the Income
