^Egg sell points^ an chicken eggs marketing strategy based on smart farming system Dian Khofifah Manurung 1- Richi Dwi Firmansyah 1- Awang Tri Satria 2- Jaisy Aghniarahim Putritamara 2
1- Undergraduate student of the Faculty of Animal Science, Universitas Brawijaya, Malang, Indonesia
2- Lecturer at Department of Socio-economic Faculty of Animal Science, Universitas Brawijaya, Malang, Indonesia
Abstract
Post-COVID-19 in 2022, reported an increase in chicken egg consumption by 2.7 percent. In 2021, the amount was 18.92 Kg/Capita/year to 20.02 Kg/capita/year in 2022. This condition is an excellent opportunity for laying hen farmers to maximize productivity and profits. However, laying hen farmers still carry out traditional cultivation, need to implement smart farming systems in the production process, and rely on one marketing channel. The first objective of this study is to overview the potential of laying hen farms using a smart farming system approach with the aim of farmers being able to diversify products with segmented distribution channels. The second is to build a segmented marketing network according to the product needs of each consumer. The expected result of this study is that farmers can maximize productivity and increase profits through segmented distribution channels. The innovation of this marketing system will be called ^Eggs sell points^ an integrated chicken egg marketing system through a sales point connected to the Internet of Things.
