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Conference Management System
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HUMAN RESOURCE MANAGEMENT STRATEGY IN ENHANCING THE COMPETITIVENESS OF GRADUATES FROM THE FACULTY OF ECONOMICS, UNSIKA IN THE DIGITAL ERA
1. Eman Sulaeman- 2. Solehudin- 3. Sri Rahayu

1. Universitas Singaperbangsa Karawang
2. Universitas Singaperbangsa Karawang
3. Universitas Aisah Pringsewu Lampung


Abstract

This research aims to identify and analyze effective Human Resource Management (HRM) strategies in enhancing the competitiveness of graduates from the Faculty of Economics at Singaperbangsa Karawang University in the Digital Era. The rapidly evolving digital era presents new challenges in the realms of education and the job market, necessitating a responsive and adaptive human resource management approach. A qualitative research method was employed, involving literature review, in-depth interviews, participatory observation, content analysis, and focus group discussions. Research findings indicate that effective human resource management strategies involve the development of digital skills, enhanced collaboration among individuals, curriculum adjustments to meet industry demands, and the cultivation of soft skills such as communication and adaptability. The implementation of these strategies aims to provide graduates with a profound understanding of technology, teamwork capabilities, and readiness to face changes in the job market. A lifelong learning approach is introduced to ensure graduates continually develop themselves through relevant training and professional development. The results of this research are expected to contribute to the development of human resource management focused on enhancing the competitiveness of graduates in the digital era. Practical implications of this research include recommendations for curriculum improvement, training program development, and the implementation of institutional policies supporting effective human resource management strategies at the Faculty of Economics, Singaperbangsa Karawang University.

Keywords: Human Resource Management- Competitiveness- Digital Skills

Topic: Economics

Plain Format | Corresponding Author (Eman Sulaeman)

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