Revealing Entrepreneurial Aspirations: Exploring Student Intentions Through the Theory of Planned Behavior and Home Business Project Mediation in the Introduction to Business Course Sentot Imam Wahjono, Anna Marina, Fam Soo Fen, Tri Kurniawati
Universitas Muhammadiyah Surabaya
Abstract
This research aims to determine the influence of the Theory of Planned Behavior (TPB) on students^ entrepreneurial interest through the mediation of the Entrepreneurship Education Program (EEP) through the Introduction to Business course with Business House assignments or projects. This research was conducted using a quantitative approach involving 560 students participating in the Introduction to Business course. The collected data was analyzed using Regression Techniques and Path Analysis using the SPSS application. The findings of this research provide evidence that Attitudes, Subjective Norms, and Perceived Behavioral Control have a positive and significant effect on students^ entrepreneurial intentions. This influence is even greater if it is mediated by the Entrepreneurship Education Program, namely the Rumah Usaha project. The implication of the findings of this research is the need to use the Theory of Planned Behavior to determine students^ interest in entrepreneurship in higher education, especially when linked to entrepreneurship education programs as a mediating factor.
Keywords: Theory of Planned Behaviour, Business House, Student Entrepreneurial Intention, Entrepreneurship Education Program