Resilience of Tourism Conscious Group (Pokdarwis) Based on Post Covid-19 Cultural Transformation Anton Nurcahyo (a), Tauhid Hira (a), Siska Tiara Apriani (a), Fina Mufirotika (a), Cesar Ratu Harpgillnesia (a), and Eman Sukmana (a*)
a) Tourism Department, Politeknik Negeri Samarinda
Jalan Dr. Ciptomangunkusumo, Samarinda, Indonesia 75131
*emansukmana[at]polnes.ac.id
Abstract
A positive impact of the Covid-19 pandemic was the emergence of community cultural transformation. Social and physical distancing became a portal for travel movements that were responded and implemented Health Protocols (or Cleanliness, Health, Safety, Environment Sustainability) by tourism businesses. By the end of 2022, tourism industry started to revive, which was utilized by Tourism Conscious Group (Pokdarwis) to launch Bukit Mahoni tourist destination. This research aims to explore the resilience level of Tourism Conscious Group (Pokdarwis) catalyzed by post-pandemic cultural transformation. The research employed mixed methods, quantitative data were collected using surveys, while qualitative data were collected by interviewing visitors and Pokdarwis. Quantitative data was analyzed using Excel tabulation, followed by descriptive and simple coding for qualitative data. Our research is able to measure the resilience level of Tourism Conscious Group (Pokdarwis) towards COVID-19 pandemic impact. Furthermore, the research also resulted in an adaptive community cultural transformation model for post-pandemic new normalcy as an accelerator. Finally, it contributes to enhancing resilience in community-based group management. Furthermore, it contributes to enriching tourism literature by formulating a cultural transformation model.
Keywords: Tourism Resilience- Cultural Transformation- Bukit Mahoni- Tourism Conscious Group (Pokdarwis)
