The decision to use the Flip application in online transactions among students in Semarang City. Alfin Muslikhun (1), Rowiyani (2), Mukhlidin (3)
1) Retail of Management, ITESA Muhammadiyah Semarang, Jl. Prof. Dr. Hamka No.KM.1. Ngaliyan, Semarang,50185.
* alfin.muslikhun[at]itesa.ac.id
2) Retail of Management, ITESA Muhammadiyah Semarang, Jl. Prof. Dr. Hamka No.KM.1. Ngaliyan, Semarang,50185.
* rowiyani[at]itesa.ac.id
3) Retail of Management, ITESA Muhammadiyah Semarang, Jl. Prof. Dr. Hamka No.KM.1. Ngaliyan, Semarang,50185.
* mukhlidin[at]itesa.ac.id
Abstract
This study aims to examine the effect of security, risk, and ease of use on the decision to use the flip application on students on campus in the Semarang city. the sample of this study were students who used the flip application. the sample was calculated using the lemeshow formula. The population of this study were students on campus in Semarang city, which was unlimited in number. the sample of this study were students who used the flip application. the sample was calculated using the lemeshow formula, a sample of 100 respondents was obtained.
The results of this study indicate that more than 80% stated that the decision to use the flip application was due to high security, low risk, and ease of use. hypothesis testing states that high security, low risk, and ease of use make many students decide to use the flip application. This research has implications that the flip application can be used by everyone. the ease of use of the flip application can provide benefits for everyone.
Keywords: Safety, risk, ease of use, usage decision, App Flip
