Unlocking Competetiveness: The Role of Digital Technology in Balintawak, Philippines Public Market^s MSMEs 1.Rafael F. Dimaala, 2. Arsenia U. Gallardo, 3. Elna H. Barrantes, 4. Rolando L. Palad, 5. Rommel Joseph G. Lazatin, 6. Andres L. Dumaguit
Our Lady of Fatima University - College of Business & Accountancy/Business Administration Department, Rafael F. Dimaala-OLFU Valenzuela, Arsenia U. Gallardo-OLFU Valenzuela, Elna H. Barrantes-OLFU Quezon City, Rolando L. Palad OLFU-Antipolo, Rommel Joseph G. Lazatin - OLFU Pampanga, Andres L. Dumaguit-OLFU Cabantuan, Philippines
Abstract
Introduction
: This study investigates the impact of digital technology on enhancing the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Balintawak, Philippines. Through an exploration of digital tools and strategies, the research aims to identify key factors contributing to improved competitiveness in this specific business landscape
Purpose
: This research aims to investigate the impact of digital technology on Micro, Small, and Medium Enterprises (MSMEs) within the Balintawak Public Market in the Philippines. The primary purpose is to identify how the adoption of digital tools influences the competitiveness of these businesses in the local market.
Method
: The study employs a quantitative method with descriptive approach or design, combining surveys and interviews with MSME owners and managers in Balintawak Public Market. Quantitative data will be gathered to assess the extent of digital technology adoption, while other insights will be obtained through in-depth interviews, providing a comprehensive understanding of the challenges and opportunities faced by MSMEs in integrating digital tools.
Main Finding
: The research is expected to reveal impacts of digital technology adoption and MSME competitiveness. Findings will highlight specific digital tolls utilized by businesses, the impact on operational efficiency, market reach, and customer engagement. The study also aims to identify any barriers hindering the widespread adoption of digital technology among MSMEs in the Balintawak Public Market.
Implication
: The outcomes of this research will contribute valuable insights for policymakers, business owners and stakeholders. Understanding the role of digital technology in enhancing MSME competitiveness can inform targeted interventions ad support mechanisms. Policy makers can develop strategies to promote digital literacy and infrastructure, while businesses can refine their strategies for sustainable growth in a digitally driven market environment.
Keywords: Competitiveness- Digital technology- MSMEs- Balintawak Public Market, Adoption- Philippines, Market Reach- Operational Efficiency- Customer Engagement
