HALAL CERTIFICATION DIGITAL TRANSFORMATION IN THE TRIGGERING OF PRODUCT COMPETITIVENESS IN THE GLOBAL HALAL MARKET Ernawati(a*), Arifuddin(b), Tajuddin(c), La Ode Suriadi(d), Nur Asizah(e), Wa Ode Rachmasari Ariani(f)
Universitas Halu Oleo
*ernawaty[at]uho.ac.id
Abstract
The digital transformation of halal certification services in Indonesia is conducted through the SIHALAL application. This application is expected to encourage the halal ecosystem in Indonesia and increase product competitiveness in the global halal industry. This research examines the SIHALAL mechanism as a database of halal industry business actors in Indonesia to encourage the competitiveness of halal products in the global market. Research data was obtained from publications by the The Halal Product Assurance Organizing Body (BPJPH) of Indonesia. The research data collected are in the form of halal certificates based on the registrant country and the market orientation. Competitiveness calculations use the ratio between the number of Indonesian products that have an international market orientation to the number of foreign products that are certified in Indonesia. SIHALAL is focused on halal product certificates. The number of halal certificates that have global competitiveness is 0.5 percent, and the number of halal products is 6.5 percent. The number of domestic products oriented to international markets that have halal certificates is greater than the number of foreign products. This implies that Indonesia is superior in the global halal market in terms of the number of products. This research recommends improving SIHALAL in supporting the halal industrial ecosystem and global competitiveness through the addition of an integrated database as a reference for policy by other related institutions in increasing the competitiveness of business actors in the global halal market.
Keywords: digital- transformation- competitiveness- halal- industry
