IMPLEMENTATION OF THE PENTAHELIX MODEL AS A MARKETING COMMUNICATION STRATEGY IN THE DEVELOPMENT OF KEBONAGUNG TOURISM VILLAGE, SUMENEP REGENCY Fachrur Rozi (a), Drajad Wicaksono (b)
Universitas Trunojoyo Madura
Abstract
With the enactment of Law number 6 of 2014 concerning Villages, it provides opportunities for each village to be able to develop each of its potentials independently according to their respective needs in order to realize community welfare. Kebonagung Village has a variety of tourism, culinary potential, as well as creative and innovative human resources (village youth). This is proven by various creative village competitions which always win at the national level. However, internal problems have recently emerged where local residents still have a strong supporting capacity to accelerate village development. So far it is still limited to teenagers and village officials, even though village progress requires various supports from various aspects.
In this article, we will use the pentahelix model as an innovative model for developing the QuadrupleHelix model which connects academics, practitioners/business, community, government and media to create a creativity and knowledge-based ecosystem, where what is expected from this concept is a solution for developing creativity, innovation and technology. in the creative industries. and qualitative research methods.
Keywords: The Pentahelix Model , Marketing Communication Strategy, Kebonagung Tourism Village, Sumenep Regency
