Traditional Arts in YouTube Live Streaming Media. (Case Study of Jaran Thek^s on YouTube Live Streaming) Oki Cahyo Nugroho, Deny Wahyu Tricana, Niken Lestarini, Pinaryo, Krisna Megantari, Eli Purwati, Ayub Dwi Anggoro
Universitas Muhammadiyah Ponorogo
Abstract
Within the past five years, or since the end of COVID-19, traditional performances have resurfaced in a variety of formats and forms. One such performance is the Jaran Thek, which is one of the Reyog Ponorogo arts that is most well-known to us and is practiced in the southern and eastern parts of the Ponorogo district. If we pay attention, we can see that this classic art holds a specific appeal for content creators when it comes to filling up and looking for social media Youtube on their different channels. This study differs from the common practice of content providers maintaining their channels by live broadcasting traditional art forms. The purpose of this study is to discover the influence of traditional art, particularly Jaran Thek in Ponorogo, in influencing live streaming content on YouTube channels.This is a qualitative study using a basic procedure, namely searching for keywords, filtering in the search menu, and comparing the channels that show in the search results with results that have been filtered in this manner by YouTube itself. According to the findings of this study, content makers have a propensity to cover traditional regional events in many art genres and attempt to be consistent by seeking for other comparable material.
Keywords: Ponorogo, Live Streaming, Jaran Thek, budaya
