Exploring Creative Video Documentary Through Folklore Settings for Strengthening Storytelling to Expand the Promotion of MaduraTourism Destination Surokim, Bani Eka Dartiningsih, Luthfi Awwalia
Universitas Trunojoyo Madura
Abstract
Madurese tourism requires a digital communication touch to reach a wide audience. Through documentary videos uploaded on various media platforms, Madurese tourist destinations will become more appealing and easily accessible to a broader audience. By reinforcing the connection with local folklore, a tourism documentary video not only contains geographical content but also carries the contextual background of a story. Promoting tourist destinations in this manner becomes softer as it is not solely about promoting physical tourist spots, but also about incorporating the background story. This research employs an action research paradigm with a participatory-action research approach. Action research utilized a case study, which was a qualitative research method. This research also serves as development research and yields a model for developing media production with new creative content. The results of this research indicated that the promotion of tourism through documentary videos was increasingly appealing to the audience. Tourism videos with soft promotion, such as a journey with folklore stories, are more captivating because they entail narratives and tales. Social media is the most accessed platform by the audience to view documentary videos. The creative touch in producing documentary videos is reinforced through the enhancement of the local folklore that exists in the tourist area, which is then incorporated as a strengthening element in the storytelling of the journey and travel documentary video.
Keywords: documentary video, folklore, storytelling, digital communication, Madura tourism.
