THE INFLUENCE OF GREEN SUPPLY CHAIN MANAGEMENT ON SME^S PERFORMANCE, COMPETITIVE ADVANTAGE AS A MEDIATION VARIABLE Ayu Amalia Rahmawati, Rochiyati Murniningsih*, Fira Sofana Tuhzzahrok, Mulato Santosa, Dahli Suhaeli
Universitas Muhammadiyah Magelang
Abstract
This research aims to examine the effect of green supply chain management on MSME performance with competitive advantage as a mediating variable. Sampling used purposive sampling, with 344 culinary SME^s managers as respondents. The sample criteria are culinary SMEs in Magelang Regency who have a workforce of at least 5 people and their business is more than 2 years old. The analysis tool used is path analysis using SmartPLS 3.0 software. The research results show that green supply chain management and competitive advantage partially have a positive effect on company performance, green supply chain management has a positive effect on competitive advantage, and competitive advantage has an effect on SME^s performance and competitive advantage can mediate the relationship between green supply chain management and SME^s performance.
Keywords: Green Supply Chain Management- SME^s Performance, Competitive Advantage
