IMPLEMENTATION OF THE ENTREPRENEUR WOMEN BUSINESS MODEL: PERFORMANCE AND CONSTRAINTS Grace Jenny Soputan, Ferdinand Kerebungu, Amsje Winokan
Fakultas Ekonomi dan Bisnis Universitas Negeri Manado
Abstract
ABSTRACT - This paper aims to analyze the Business Model used by micro and small business actors, especially women. The research method uses qualitative. Informants in this study are those who understand the problem under study. Data were collected using observation techniques and in-depth interviews. The data obtained were analyzed using an interactive model from Miles and Huberman. The results of the study indicate that women entrepreneurs in carrying out their business have not implemented a full business model from several business models. The fact on the ground is that their business model only emphasizes the production and marketing aspects. They exist until now in running their business.
Keywords: Business models, women entrepreneurs, Micro and small entreprises
