West Java Regions Diplomacy in Tourism and Creative Economy in Strengthening Regional Trade Security Windy Dermawan, Atha Duzan Janitra
Padjadjaran University
Abstract
This article aims to identify West Java^s diplomatic efforts in tourism and the creative economy to strengthen regional trade security. The emergence of massive competition regarding tourism products and the creative economy from abroad to the regions has brought challenges for the regions to strengthen the creative economy industry of local communities. The strategic value of the development of tourism and the creative economy is not only for strengthening the regional economy but also for nationally being able to contribute to strengthening the macro economy. The theoretical basis for this article is regional diplomacy, regional trade security, tourism and the creative economy. The method used in the preparation of this article is a qualitative method with data collection through interviews with relevant informants, literature studies, documentation studies and internet searches. This article finds that regional actors, both governmental and social actors, can contribute to strengthening the regional and national economy through diplomatic efforts. This shows that it is possible for trade security in West Java to be strengthened through regional diplomacy by governmental and social actors.
Keywords: creative economy, regions diplomacy, trade security, West Java
