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Reply from Ms. Maya Mardi Yanti
2022.12.23 09:09:03
Thank you Mrs bani for your question. Based on the research literature conducted by
(Juho & Keronen, (2017) regarding why people buy virtual goods, he explained that
throughout his literature there are several strong factors that influence the behavior of
buying virtual goods, including attitudes, self-presentation needs, subjective norms,
social presence, perceptions value, enjoyment of using the service, intention to use the
service, and perceived ease of use.
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