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Abstract ABS-96

The Role of Emotional Attachment in Mediating the effect of Social Media Marketing on Purchase Intention Aekram Faisal, Ellyana Amran*, Iwan Ekawanto Corresponding Author: Ellyana Amran

Question from Mr. Adhi Indra Hermanu 2022.12.21 13:12:56 How do you decide to use SEM to do mediation analysis, not with Sobel or Makro Hayes for example. I^ve compared between some of these analyzes and the results are quite different

Reply from Dr. Ellyana Amran 2022.12.21 13:26:24 thank you for the questions and input, to test the direct effect of this study using SEM by looking at the regression results, while to test the mediating role of this study using the bootstrap method by hayes

Reply from Mr. Adhi Indra Hermanu 2022.12.21 13:50:16 Do you have any reason to decide to use that methode bu Dr Ellyana... Maybe considering number of sample or else?? Best regards

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