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Abstract ABS-96

The Role of Emotional Attachment in Mediating the effect of Social Media Marketing on Purchase Intention Aekram Faisal, Ellyana Amran*, Iwan Ekawanto Corresponding Author: Ellyana Amran

Question from Ms. Yessy Bella Anggraeni 2022.12.21 14:32:11 Exciting research. Why did you choose 12 years old as a correspondent? Because, in my humble opinion, they are too young to be this research correspondent.

Reply from Dr. Aekram Faisal 2022.12.28 10:50:37 Thank you for the question, for this study we tried to group respondents based on age group or generation, and we determined that the youngest age group in this study was gen z (12-27 years) --- although there are differences of opinion regarding the age range of each generation according to experts --- which is also called iGeneration or Internet Generation, because the generation in that age range is active in using the internet and social media, but this research also has filter questions that ensure they are the right people to be respondents in this study.

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