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Tiktok as a Promotional Media for Post COVID-19 Art Exhibitions Yessy Bella Anggraeni (1), Mohammad Isa Pramana Koesoemadinata (2) Corresponding Author: Yessy Bella Anggraeni

Question from Mr. Imam Budi S 2022.12.21 12:46:56 TikTok is a social media that comes after the previous social media, using what methods so that the media on TikTok reaches eWOM?

Reply from Ms. Yessy Bella Anggraeni 2022.12.21 13:39:41 Thank you for the question, Mr. Imam. Tiktok is just one of the new media for sharing an eWOM message through a short video. To clarify, Electronic Word of Mouth is a marketing concept of consumer^s freedom to deliver their thoughts or any information about a product, service, brand, etc., on an internet basis. Thus, throughout containing those messages, despite the format of the message (text or video), it includes as an eWOM.

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