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Abstract ABS-120

Tiktok as a Promotional Media for Post COVID-19 Art Exhibitions Yessy Bella Anggraeni (1), Mohammad Isa Pramana Koesoemadinata (2) Corresponding Author: Yessy Bella Anggraeni

Question from Mr. Akramullah . 2022.12.21 14:53:17 Interesting research, eWOM visual content by visitors on Tiktok has increased and visitors^ enthusiasm for the ongoing art exhibition on social. In your view, do word of mouth activities that are carried out face-to-face generally have an impact when Covid 19 ends, be it a more positive or negative impact

Reply from Ms. Yessy Bella Anggraeni 2022.12.21 15:40:37 Thank you for your thoughts, Mr. Akram. In this case, traditional Word of Mouth may not have a significant impact as the Electronic Word of Mouth. Because of the media and the relation between communicators. In eWOM, anyone could interact with anyone. So in my opinion, eWOM has much chance to impact others in art exhibition topics.

Reply from Mr. Akramullah . 2022.12.21 16:19:34 thanks for the response

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