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Abstract ABS-96

The Role of Emotional Attachment in Mediating the effect of Social Media Marketing on Purchase Intention Aekram Faisal, Ellyana Amran*, Iwan Ekawanto Corresponding Author: Ellyana Amran

Question from Ms. Yollawati Arifi 2022.12.23 16:12:48 very interesting research, because it is also related to my research. but I want to ask, if will the age of the respondents who are more mature give similar results?

Reply from Dr. Aekram Faisal 2022.12.28 09:43:40 Thank you for the question, for this study the majority of respondents were aged 12- 27 years (gen z) which is 83%, so the results of this study cannot be generalized, but this could be an opportunity for further research, and this research also provides suggestions for research then can make the age range / generation group as a moderator variable.

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