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Abstract ABS-120

Tiktok as a Promotional Media for Post COVID-19 Art Exhibitions Yessy Bella Anggraeni (1), Mohammad Isa Pramana Koesoemadinata (2) Corresponding Author: Yessy Bella Anggraeni

Question from Mr. Riki Riki 2022.12.21 13:47:48 Why did you choose Tiktok as a promotional medium compared to other social media?

Reply from Ms. Yessy Bella Anggraeni 2022.12.21 15:18:00 Thank you for your attention, Mr. Riki. I chose Tiktok as an object for this research for two reasons. First, based on previous research results by Feldkamp (2021) and Putri (2021) found that Tiktok has been a newcomer to popular social media since the pandemic. Second, the trend of eWOM about art exhibitions is plentiful on Tiktok.

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