thank you sist...
Madurese people have local wisdom in interpreting the concept of HEALTHY. This local
wisdom is seen in their concept of ^Sake Bares^ and the concept of ^Atamba Araksa^.
As a local wisdom, the meaning of this concept is embodied in the daily behavior of
Madura public health communication. This health communication behavior is
manifested in the behavior of: (1) Arbet Beden, namely maintaining / caring for the
body. Arbet Beden^s behavior, in the daily life of the Madurese people in the form of
Ajamo, namely drinking herbal medicine when sick and for a preventive form of fitness
and So^oso, which is an external user with a spa scrub to maintain cleanliness and
body health- (2) The Nyabis tradition is in the form of a habit of ^sowan^ or visiting on
kyai. It is based on the structure of community compliance with the figure of Kyai. This
tradition of visiting kyai is even carried out until the kyai dies in the form of a
pilgrimage tradition.
The design of the wellness tourism development strategy model in Madura based on
local wisdom consists of (1) a local wisdom-based cultural commodification analysis
model in an effort to strengthen Madura^s potential as a wellness tourism destination-
(2) wellness tourism development communication model in Madura based on local
wisdom- (3) model of designing wellness tourism tour packages in Madura.
