Interesting research, eWOM visual content by visitors on Tiktok has increased and
visitors^ enthusiasm for the ongoing art exhibition on social. In your view, do word of
mouth activities that are carried out face-to-face generally have an impact when
Covid 19 ends, be it a more positive or negative impact
Replies:
Thank you for your thoughts, Mr. Akram.
In this case, traditional Word of Mouth may not have a significant impact as the
Electronic Word of Mouth. Because of the media and the relation between
communicators. In eWOM, anyone could interact with anyone. So in my opinion,
eWOM has much chance to impact others in art exhibition topics.
Thank you for your attention, Mr. Riki.
I chose Tiktok as an object for this research for two reasons. First, based on
previous research results by Feldkamp (2021) and Putri (2021) found that Tiktok
has been a newcomer to popular social media since the pandemic. Second, the trend
of eWOM about art exhibitions is plentiful on Tiktok.
Thank you for the question, Mr. Imam.
Tiktok is just one of the new media for sharing an eWOM message through a short
video. To clarify, Electronic Word of Mouth is a marketing concept of consumer^s
freedom to deliver their thoughts or any information about a product, service,
brand, etc., on an internet basis. Thus, throughout containing those messages,
despite the format of the message (text or video), it includes as an eWOM.
