Why was digital innovation chosen as a mediating variable in this study? What will
digital innovation look like? What indicators are considered in digital innovation and
why?
Replies:
1. because innovation play important role in this pierce competitions now a day,
meanwhile innovation by usage of technological can making innovation more
valuable, involving customer as co creation value.
2. digital innovation are making innovation in operation, proses dan product using
digital technology
3. indicators of this digital innovations: digital innovation product, digital innovation
process, and digital innovation marketing