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Abstract ABS-427

Does digital marketing has influence on purchase decision? amiril azizah, ratna wulaningrum, zuhriah Corresponding Author: amiril azizah

Question & Answer to the Presentation

Question from Mr. Riki Riki 2022.12.21 14:24:54 Very interesting research Dr. In your opinion, currently what kind of platform can attract the attention of customers, especially young people? Replies: Reply from Dr. amiril azizah 2022.12.21 20:40:13 Thank you for your question, at the present the famous digital marketing are many in variety in our country such as Facebook, Instagram, Tiktok, shoepe, lazada, tokopedia, bukalapak, blibli and many more.

Question from Mr. Ali Wira Rahman rahman 2022.12.21 14:07:27 I am so interesting on this research, by the way how is the result? is that significantly approved or? Replies: Reply from Dr. amiril azizah 2022.12.21 14:27:05 Thank you for your Question , based on the results digital marketing has significant impact to customer making decision.

Question from Mr. Andri Kurniawan 2022.12.21 14:05:32 Dear DR. Amiril and partners, Thank you for your wonderful presentation. If we may ask, we would like to know whether the living standard of the people in certain areas. for example, economically struggling people from rural areas wouldn^t want to purchase a Louis Vuitton product despite the interesting digital marketing ads they make. We would appreciate your response. Regards, Suparno and Andri Kurniawan Replies: Reply from Mr. Andri Kurniawan 2022.12.21 14:08:00 What we should have said is if the living standard of the people influence their decision. thank you

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