Creating Behavioral intention through online experience on virtual tourism Abdul Yusuf1, Rina Maria Hendriyani2
1,2 Universitas Singaperbangsa Karawang
Jl. HS Rnggo Waluyo, Karawang- Jawa Barat, Indonesia
Abstract
The Covid-19 pandemic has resulted in many changes in people^s lives, including in the tourism industry. The movement of the tourism industry which is so dynamic must be put on hold for a moment because of the prohibition to travel and avoid crowds. One alternative that can be done and developed during a pandemic is to do virtual tour activities
The need for travel remains even during a pandemic, for this reason travelers and tourist destination managers are forced to adapt themselves in the midst of a pandemic by presenting a virtual tourism application so that travelers can still see the beauty of tourist attractions
This study aims to determine behavior in the tourism context associated with experience using virtual tourism applications
The population in this study were social media followers of the Indonesia Virtual Tour application using quantitative method as data analysis techniques
Impression is the indicator that gets the highest response. this shows that the virtual tour is able to provide a different and memorable experience, while the physical attractiveness aspect is the indicator that gets the lowest response.
It is known that the experience of using a virtual tour has a significant effect on behavioral intention
virtual tours is an alternative for tourists to continue to fulfill their desire to travel while still providing a good experience while still considering the risk aspects of traveling during a pandemic
Keywords: Online experience- behavioral intention- virtual tour
