DISTRIBUTION PROCESS OF BIOSOLAR AS A PRIMARY FUEL TO SUPPORT THE IMPLEMENTATION OF LOGISTICS STRATEGY IN CENTRAL JAVAPlease Just Try to Submit This Sample Abstract Yunanik, Sono
Logistics of Oil and Gas Department Energy and Mineral Polytechnic (PEM AKAMIGAS) Cepu, Indonesia
Abstract
This study focuses on distribution process of Biosolar in relation to the logistics strategy of the FUEL TERMINAL which regulates the supply of Biosolar products to Consumers (SPBU) as primary fuel. The analysis method used is SWOT, IFE, EFE and Internal External Matrix (IE). The results of the SWOT analysis from Fuel Terminal shows that the strategic direction is at coordinate points (2.09 : 1.95) and from gas stations (0.39 : 0.44). Whereas, there is a differences between the Fuel Terminal and at the Gas Station (1.7- 1.51), it can be seen that the position is between the opportunity and strength axes. The two analyzes produce growth strategy priorities in Quadrant I- (SO). In this case, Biosolar product companies in Central Java Province are advised to develop Biosolar products by opening geographic markets such as regional expansion, national and international, market penetration by strengthening effective and efficient promotions according to market targets and future integration by increasing convenience for customers and diversification concentrically by creating synergies with existing Biosolar products.
Keywords: PleStrategy, distribution, SWOT- IFE and EFE
