Analysis of Three Levels of Product Potential of Rural Tourism Areas as a buffer for the Borobudur National Strategic Area Andjar Prasetyo1, Tri Weda Raharjo2, Abdul Hamid2, Herrukmi Septa Rinawati2, Berlin Insan Pratiwi3, Trisnani Trisnani4, Hery Wahyudianto BP5, Agustinus Hartopo5
1Regional Development Planning Agency of Magelang City, Central Java, Indonesia-
2Research and Development Agency of East Java Province, Surabaya, Indonesia
3Universitas Putra Bangsa
4National Research and Innovation Agency, Jakarta, Indonesia
5Regional Development Planning Agency of Papua Province, Indonesia-
Abstract
Pagoda Flower Park, Nepal Van Java and Silancur Highland are three tourist sites initiated by the community, which have received great attention from visitors. The three locations in Kaliangkrik District have tourist attractions with uniqueness of each location. However, in its implementation, there are still various obstacles and structured problems within the boundaries of experience, organization, people, places, and ideas because the planning was not carried out properly and optimally.
Knowing the potential of rural areas that can be standardized as leading tourism destinations through a three-level product approach, providing recommendation options as the formation of a forerunner of rural areas with tourism potential.
Qualitative description is used as a method in this study. Locus in Ketangi Village, Temanggung Village and Mangli Village, Kaliangkrik District, Magelang Regency, Central Java Province, Indonesia. The focus of the study carried out includes mapping the potential / embryo of rural tourism areas. The secondary data base comes from the planning results of the Magelang Regency Government, then the primary data comes from interviews and observations of three tourist destination managers. Three Level of Product analysis is used to get a core picture of tourism products, core supporters/supporters and supporting supporters.
The three locations together have a position as a tourism product, core supporter/supporter and buffer supporter. Pagoda Flower Park is based on artificial tourism, Nepal Van Java is based on resident^s houses and Silancur Highland is based on regional conditions.
Tourism management by paying attention to the continuity of the visitor experience, the organization as a structured institution, the people who manage it, the places that are regularly maintained, and the ideas developed to maintain interest are the recommendations in this study.
Keywords: Three Levels of Product, Potential tourism, Rural Tourism Areas, Borobudur Temple, National Strategic Area