Marketing Strategies To Increase The Competitiveness Of Sustainable Tourism Villages(Study PELA Tourism Village) 1.I Wayan Sudarmayasa, 2.A.Rinto Dwi Atmojo, 3 Sabalius Uhai ,4 Krisna Anugrah
1,2,3, Politeknik Negeri Samarinda
4. Universitas Gorontalo
Abstract
Abstract
The marketing strategy to increase the competitiveness of the sustainable tourism village is expected to be that the people in the Pela Village tourism region play a role especially in marketing the tourism village in a sustainable manner so that the community from now to the next generation can enjoy the results from generation to generation as well as maintain regional traditions continuously in the field of culture and wildlife preservation. Marketing strategies are used especially in compiling development plans for the development of a tourist village to develop and become a guideline in carrying out its activities in the tourist village, also to anticipate competition that will become tougher in the future. This research is an overview of marketing strategies to increase competitiveness and find out how much effective marketing strategy. The research method uses documentation, interviews and observations, processed qualitatively description
Keywords: Sustainability, Strategy, Village Tourism, Marketing, Competitiveness
