MILLENNIAL INVESTOR ANALYSIS OF CRYPTOCURRENCY INVESTMENTSubmit This Sample Abstract Alfiana Yogi Saputri, Marlina Kurnia
Universitas Muhammadiyah Magelang
Abstract
Cryptocurrency transactions in Indonesia are carried out by millennial-generation cryptocurrency investors, which have reached above IDR 470 trillion. The nature of cryptocurrency is the fundamental reason for many of these transactions, so this research was conducted to analyze the behavior of Indonesian millennial generation investors when investing in cryptocurrency. The behavior analysis of these investors is measured in terms of risk, return, perception, and decision-making on cryptocurrency investment. The data collection for this research consisted of collecting primary data by distributing questionnaires to of 94 millennial cryptocurrency investor respondents. The results are related to the risk variable which has a positive effect on the cryptocurrency investment variable so it showing that cryptocurrencies have high risks due to global markets and internal risks, the return variable has a negative effect on cryptocurrency investment variables so it causing uncertainty about the results and the need for great consideration when the value of cryptocurrencies increases, the perception variable has a positive impact on the cryptocurrency investment variable so making information from various sources and problems when investing in cryptocurrencies will later influence the decisions taken, the decision-making variable has a negative impact on the cryptocurrency investment variable so when deciding to leave cryptocurrency investment is not a solution. This study concludes that knowledge, experience, and skills are needed in every decision made when investing in cryptocurrency.
