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ATENSI KONSUMEN TERHADAP BRAND LOYALTY PADA BUDGET HOTEL
mariapaskahlina, fannimutiara, adityaprasetyo, tiaraastimeida, Ayuekasari
Trisakti University
Abstract
Abstract is submitted as file
Keywords: Brand Loyalty (BL), Value Congruity (VC), Customer Brand Engagement (CBE) Consumer Brand Identification (CBI), Affective Brand Commitment(ABC),Customer Participant (CP)
Topic: Manajemen Pemasaran
Plain Format
| Corresponding Author (Raden Fani Annisa)
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