ATENSI KONSUMEN TERHADAP BRAND LOYALTY PADA BUDGET HOTEL
mariapaskahlina, fannimutiara, adityaprasetyo, tiaraastimeida, Ayuekasari

Trisakti University

Abstract

Abstract is submitted as file

Keywords: Brand Loyalty (BL), Value Congruity (VC), Customer Brand Engagement (CBE) Consumer Brand Identification (CBI), Affective Brand Commitment(ABC),Customer Participant (CP)

Topic: Manajemen Pemasaran