Challenges and Opportunities for MSMEs to Survive during the Covid-19 Pandemic: A Literature Review Noorisiva Larasati, and Siti Jahroha)
School of Business, IPB University, Bogor, Indonesia
Abstract
The Covid-19 pandemic has had an impact on the business world, not least the MSME industry which is the spearhead of the Indonesian economy. Many Micro, Small and Medium Enterprises (MSMEs) are small and medium scale in which they faced difficulties and accordingly many of them are forced to be closed during the pandemic. This paper aims to identify the challenges and opportunities faced by MSMEs and provide strategic advice to MSMEs to survive and develop during the Covid-19 pandemic. This study employed a literature review and qualitative method. This paper suggested a draft strategy that could be applied by MSMEs during the pandemic that is still unknown when it ends.
