New Challenges and Opportunities in Fashion Industry during the Pandemic: A Literature Review Nadhilah Husnab), and Anita Primaswari Widhiani a)
School of Business, IPB University, Bogor, Indonesia
a) Corresponding author: anitawi[at]apps.ipb.ac.id
b) nadhilahusna[at]gmail.com
Abstract
The COVID-19 global pandemic created lots of uncertainties in business world. Fashion industry is one of the most impacted. Therefore, fashion business actors must be able to react in agile and decisive ways. In order to survive and grow amid these hard times, they need to recognize the challenges they are facing and creative enough to transform it into opportunities. This study conducted by relying on literature review approach. The type of data collected is secondary data gathered from various sources. Data extracted from online media with data criteria are taken from the official website and processed data from relevant sources. The findings show that there are four main aspects affected, challenges, and opportunities emerged by this pandemic.
